Real Estate Intelligence

Real estate sales intelligence, built for executives

Turn your property sales data into visual weekly reports your whole leadership team can act on — no analysts required.

5–100

agents tracked

Weekly

automated reports

0

analysts needed

Weekly Executive Report — W24 2025

Total Sales

₨ 4.2Cr

+12% vs last week

Units Sold

18

+3 vs last week

Conversion

34%

Leads to closed

Avg. Ticket

₨ 2.3Cr

Per unit

Sales by Project — 6 Weeks

Bahria Town
W19
W20
W21
W22
W23
W24

Top Agents

01 Ayesha Malik
₨ 1.1Cr +18%
02 Usman Tariq
₨ 0.9Cr +9%
03 Sara Ahmed
₨ 0.7Cr −2%
The Platform

Property executives in Pakistan shouldn't need a data team to know how their sales are performing this week.

CRM

Data Ingestion

Connect your existing CRM or upload weekly exports. RealDash reads the raw numbers and structures them automatically.

KPI

Executive Reports

Sales volume, revenue, conversion rates, and agent performance — all in one visual weekly report built for boardroom review.

FLT

Powerful Filtering

Slice your data by agent, project, area, or time period. Find where sales are strong and where they need attention.

LDR

Agent Leaderboards

Rank every agent by performance, track week-on-week trends, and identify your top performers at a glance.

reports / week-24-2025.pdf LIVE

Weekly Executive Report

Week 24 — June 2025

DHA Lahore Portfolio

23 agents

Revenue

₨ 8.4Cr

+14%

Units

31

+5

Conversion

38%

Best rate

Revenue Trend — 8 Weeks

Weekly Reports

The report your board actually wants to read

Every Monday, RealDash assembles your previous week's sales data into a structured visual report — KPIs, trend charts, agent rankings, and project breakdowns. Ready to share in minutes, not hours.

  • Revenue, units sold, conversion rate, and average ticket — all in one view
  • 8-week trend lines show direction, not just the current number
  • Shareable PDF format your leadership team can read without logging in
See a sample report
Smart Filtering

Drill into any slice of your sales data

Stop aggregating numbers manually in Excel. RealDash lets you filter by agent, project, or area and instantly see how that segment is performing — charts update in real time.

  • Filter by agent, area, project, or date range with visible filter chips
  • Side-by-side bar charts compare segments at a glance
  • Funnel view shows where leads are dropping off per project
Explore the filter view
filters / sales-funnel
Agent: Ayesha Malik Area: DHA Phase 6 + Add filter

Sales by Project

Bahria Town Rs 2.1Cr
DHA Phase 6 Rs 1.6Cr
Gulberg Greens Rs 1.2Cr
Rafi Cricket City Rs 0.8Cr

Funnel — Bahria Town

Leads
142
Site Visits
89
Proposals
54
Closed
31
How It Works

From raw sales data to a boardroom-ready report

RealDash is purpose-built for property companies. There is no configuration team, no setup consultant, no six-week onboarding. You bring the data; the platform handles the rest.

01

Connect Your Data

Upload a weekly export or connect your CRM

RealDash accepts standard Excel/CSV exports from property CRMs used across Pakistan. No custom integration work needed — if you can download a report, you can feed RealDash.

.xlsx, .csv, CRM direct export
02

Automatic Processing

RealDash structures and visualises your data

The platform calculates KPIs, ranks agents, maps sales by area and project, and builds the trend charts automatically. No formula maintenance, no pivot tables, no data-cleaning sessions.

03

Explore and Filter

Drill into any dimension of performance

Use the filter view to segment by agent, project, or area. Spot underperforming projects before the end of the week, not at the quarterly review.

04

Share and Decide

Leadership reads the report; you make the call

The weekly report is shareable with your leadership team directly — no login needed on their end. Decisions get made on current data, not last quarter's feeling.

FAQ

Questions from property executives

We already use Power BI — why do we need RealDash?

Power BI is a general-purpose BI tool that requires data engineers to configure, maintain, and update the models as your schema changes. RealDash is purpose-built for property sales companies — the report structure, the KPIs, and the visualisations are already defined. You connect your data and the report is there.

What CRM data does RealDash work with?

RealDash works with standard Excel and CSV exports from the CRMs commonly used by property companies in Pakistan. If your CRM can produce a weekly sales export, RealDash can process it. No custom API integration is needed to get started.

How many agents can the platform track?

RealDash is designed for property companies managing between 5 and 100 agents. The leaderboard, the funnel view, and the per-agent breakdown all scale within that range without performance issues.

Do we need a data analyst to run this?

No. That is the entire point of RealDash. The platform is built so a sales director or company executive can open the dashboard on Monday morning, see the week's performance, and make a decision — without any data preparation or analyst involvement.

Can we share reports with people who don't have a RealDash account?

The weekly executive report is designed to be shared with your leadership team. The shareable format means recipients can read the report without needing to log in or hold a RealDash account.

Is our sales data secure?

Your data is stored in a private database with row-level security — only accounts within your organisation can access your sales figures. We do not aggregate, share, or use client data for any other purpose.

Get Started

Your weekly report is waiting.
Start building it today.

Built for property companies in Pakistan. No analysts, no spreadsheets, no waiting until quarter-end to know where you stand.

Built for Pakistan's property market

RealDash is designed specifically for real estate companies operating in Pakistan — with PKR figures, local project naming, and reporting conventions that match how property executives here actually work. It is not a generic global SaaS tool adapted for the local market.